When anyone creates website, his or her motive is to make sure that someone on the net will see it. Success factor of this motive is governed by the number of links that will direct to that page. It is not possible for anyone to give links everywhere manually. Some other websites should be having a link which must be a link to that website. These kinds of links are called as back links. They are the incoming links on a page. Readmore…

Today websites have become a decisive platform for companies to portray their products and services and also to increase their visibility. In order to choose a good web designer, it is important to understand the qualities of a good website. Firstly, there should be good template that matches our profile and should be able to provide a unique identity. Secondly, the content acts as the soul of website it should be concise and pertinent. The other important features include meta tagging, navigation and search option. Readmore…

In this article, the quick outline of the process for designing a website has been discussed. It focuses more on getting a clear idea about what you are doing before you start designing a website and staying clear about your goal helps you to achieve a great result.

The process is:

• Figure out your goal: this is the foundation of your website. You have to decide the main goal of your website. A website’s goal has major impact on the complete project so you should decide the goal of your website very carefully. Readmore…

The next phase in web marketing is:

• Constraint phase:

In this phase you have to motivate your clients to do what you want them to do. It can be: buy your products, sign up to your mailing list, contact you or any other action you want them to perform which is important for your sales. There are three ways to achieve this:

• Register: keep your registration form simple and easily accessible throughout your website.
• Purchase: if you have done your work while giving due respect to the needs of your visitors in your proposal of products, then they will definitely purchase your products/services.
• Bookmarks: few web sites suggest their visitors to add bookmarks. This is just the rule of marketing which says “if you want your customer to do something, tell them to do so”

• • Phase of contact:

  Once your visitors leave your website, there should be some way to re contact them. You should have a simple and practical method to re contact your visitors and it must be accepted by your visitors also. Some approaches to response are listed below:

  • Monthly magazine sent by an email is an important communication tool.
  • Warning sent by an email incase your website is updated.
  • You can also offer a custom page on your website for your potential customers.
  • Phase capture:

  This phase is same as the first phase i.e. capture phase, with little differences. You should bring back your customers to your website but why not to bring them back on the exact page where all their needs and requirements are fulfilled.

  Nature of your potential customers, your activities, price of your product and your sale cycle are all essential points for you to determine the methods to manage your website.

The next phase of web marketing is Readmore…

There are many more phases in web marketing. So the next phase is:

• Phase control:

It is a very difficult phase in web marketing. Your website must reflect the desires and needs of your customers and not just the qualities and benefits of your services and products. In other words, your website should be the mirror of customers and not your company’s presentation. Some features that must be taken into account in order to control your visitors are discussed below:

• Each of the visitors is different with the different level of their knowledge of internet.
• Repeat the benefits of your customers to promote their interest in your website.
• Provide enough choice to your visitors to match their interests and needs more often.

• • Qualification phase:

  After completing the phase control skillfully and properly, analyze the information which is obtained as a result to make initial qualification of your audience. You should know your visitors better by giving them more and more options and choices. You have to categorize the visitors in different categories corresponding to products and services you offer to them. This is the time when you define your audience and analyze if the visitors are the customers value-added or not. This is done in two different ways:

  • Create options: it is an interesting way to get rid off the visitors which do not get fit into your profile of clients.
  • Create specific choices: it is done to separate the visitors according to their respective needs. The visitors who are seem to be perfect as a potential customer must be categorize differently from the one who does not interests you. This is done to understand your visitors better, to know their needs better and to offer the best suitable product to them.

The next phase in web marketing is: Readmore…