Blog is the most important thing which should be a part of your website. In other words Blog is the cost efficient way to advertise about your business and stay connected with the customers. Also it helps in the Search Engine Optimization i.e. to make your website on top of search engines.
Top reasons for blog to be such vital part in business are as follows
• Products promotion
It is the best way to provide customers an idea about the services you offer. It is very easy to provide information about any new service or product via blog on your website and you will be always connected with them.
• Increases Traffic
The more the traffic on your website more the ROI (Return on Investment). If the blog is updated on regular basis with the latest topic, customers will be attracted to it. Also Google loves fresh content and helps in increasing the position of the website in search engines.
• Helps in SEO
You can always submit the content on your website related to your business via blog. In this way you can target your keywords and increase traffic for them.
• Open Discussion
Whenever you post an article, the users are welcome with their comments. As topics are related to your business, you can understand what exactly customer is looking for, thus satisfying more customers.
• Manage reputation of a company
In this competitive world, it is important to make company’s existence via internet .Updating the contents on a regular basis via blog gives us a voice so we can manage the reputation of our company.