There are many more phases in web marketing. So the next phase is:

• Phase control:

It is a very difficult phase in web marketing. Your website must reflect the desires and needs of your customers and not just the qualities and benefits of your services and products. In other words, your website should be the mirror of customers and not your company’s presentation. Some features that must be taken into account in order to control your visitors are discussed below:

• Each of the visitors is different with the different level of their knowledge of internet.
• Repeat the benefits of your customers to promote their interest in your website.
• Provide enough choice to your visitors to match their interests and needs more often.

• • Qualification phase:

  After completing the phase control skillfully and properly, analyze the information which is obtained as a result to make initial qualification of your audience. You should know your visitors better by giving them more and more options and choices. You have to categorize the visitors in different categories corresponding to products and services you offer to them. This is the time when you define your audience and analyze if the visitors are the customers value-added or not. This is done in two different ways:

  • Create options: it is an interesting way to get rid off the visitors which do not get fit into your profile of clients.
  • Create specific choices: it is done to separate the visitors according to their respective needs. The visitors who are seem to be perfect as a potential customer must be categorize differently from the one who does not interests you. This is done to understand your visitors better, to know their needs better and to offer the best suitable product to them.

The next phase in web marketing is:

This is all about the qualification phase of web marketing.