Today websites have become a decisive platform for companies to portray their products and services and also to increase their visibility. In order to choose a good web designer, it is important to understand the qualities of a good website. Firstly, there should be good template that matches our profile and should be able to provide a unique identity. Secondly, the content acts as the soul of website it should be concise and pertinent. The other important features include meta tagging, navigation and search option.While choosing a web designer, we should see if the designer could provide us all the above mentioned aspects. Firstly, he should have good designing qualities. That is, he should be able to determine page layouts, graphics, navigation etc. He should be able to prepare the overview of the website which comprise the front end. Next come the programming skills; he should be able to code on the outlines of design and make an actual working module. He is responsible for all the technical working at the back end. Equally important characteristic is the ability to be a good aesthetic critic. He is responsible for page colors, font, alignment etc and should make the website visually appealing. And lastly, he should also have marketing skills to fit the website into the entire marketing strategy and how to attract more traffic. In a way, he should act as a project manager for website development.