So, you have made up your mind to design and develop your website with Joomla. Right? But, merely designing and developing a good, appealing and eye-catchy Joomla website is not sufficient for running your business. You have to develop your website from the viewpoint of Search Engine Optimization. In this article, we will throw light on this aspect and learn how to make your Joomla website SEO-friendly. Already, Joomla has some SEO settings to optimize your Joomla website. Penguin 2 update has severely affected the SEO of tons of websites. This update has brought new changes in the world of SEO. So, you must take proper care of your website as far as SEO is concerned. There is an array of techniques for on-site and off-site SEO.
Title tag, keywords and meta description
All these are important for optimizing your Joomla website. Title tag should include keywords for the particular page. It should be of 65 characters in length. Google likes unique title to describe your page. Keywords are the message of your website. Once you decide your keywords, keep focus on them in your content. Understand the keyword density; do not try to stuff them in your content. Keep a list of not more than 25 keywords. Separate words and phrases with comma. Use keywords in title and introductory paragraph also. Meta description means the summary of your page. Search engines use this tag to display the description of your page when it displays result on search engine result pages (SERP). Keep meta description of about 150 characters. It is important to include keywords in your meta description in the form of question.
Ensure that you have links with in your content. But don’t use spammy links (filled with keywords). Recent Penguin 2 update hit the websites having spammy links. So AVOID SPAMMY LINKS.
Duplicate content kills
If you have duplicate content, then your website ranking will get very low. Because Google likes fresh, new and informative content. Keep check on duplicate content and remove it as soon as possible. In Joomla, you can clean the duplicate content with SH404SEF and/or .htaccess rewrites.
Use H1 for title:
H1 tags describe the subject of the page. Google algorithms use this to find the subject. So ensure that your page titles are denoted as H1.
Diversify the content
Don’t just lump all your content about products and services in just one page. Create different pages for different services and products. In this way, it will get easy for search engines to crawl on pages specific to your business.
Optimize your contact page. Provide key information like your business name, address, phone number and link it with Google+. Also include Google map in your contact page.
XMAP is a free Joomla extension. You can install it for creating website site maps. After creating it, you can log in with Google webmaster tools for submitting site map, in order to get indexed by Google.
Create and verify accounts like Google Webmaster, Google Analytics, Google+, Bing Webmaster etc.
Make search engine-friendly URLs.
Have a structured and planned navigation system.
Have an HTML and XML sitemap.
- Use semantic HTML.