Hummingbird!!!! Isn’t it a nice way to throw a birthday party? Google announced its biggest update of the year called ‘Hummingbird’ on its 15th anniversary on September 27, 2013. The recent update has been creating a lot of buzz in the SEO world. Many new doubts and questions are being raised in the SEO industry. Alike other Google updates; this new update has also brought some changes in the SEO strategy.
Before delving upon the depth of hummingbird, let us understand its gist.
- The biggest update since 2001.
- Caters to the needs of mobile users.
- Incorporates advanced knowledge graph.
- Human friendly search engine. It gives answers to your query, as if you are communicating with another human being.
- Comparison tool added.
- A step to promote mobile search and voice search.
What has changed
The value of content with rich information and knowledge has increased a lot. The Google has made an effort to shift search from merely the use of simple keywords and links. Now, keywords and links are not the only measures to determine what to show and what not to show in the search results. Knowledge graph is a feature of Google Search that was launched in May 2012. The knowledge graph uses simple logic that when people search for anything, they are anticipating suitable answers to their query and not the web pages. The knowledge graph has carved a way to provide better answers by organizing information about the real world, real people, places and things. Google has built a database of more than 500 million people, places and frequently requested things to offer a summary of imperative information.
Now, the Google remembers the context of the conversation just like you and me. If you don’t believe, then try this.
I typed a query “Show me images of the Statue of Liberty”. And I got this answer from Google…
After this, I typed “How tall is it”, and I got the below result.
It is just like a conversation between human beings. When we meet someone new, we ask “What is your name? How old are you? What do you do? Just like this, Google can also remember the context of conversation now. There is no need to mention anything separately.
The Google has also drawn relationship between many things. For example, type Cat Vs Dog and see the Google’s response to this complex query. The comparison tool enables this comparison.
Amit Singhal, Senior Vice President of Google Search has described this update in Google’s official blog. He has given a title that says, “15 years on – and we are just getting started”. This has a significant meaning; it denotes the start of a new era in web world that gives high importance to users.
What should be your strategy from now on
The recent algorithm update has one goal that is to enhance the user experience. Users seek help from search engines when they need answers to any query. Hence, the high quality and informative content play a crucial role. Quantity of content does not matter, but quality does matter. To combat this new Google update, you must adopt a high-quality content strategy. Provide informative, natural, in depth and interactive content to users. Instead of using needless keywords, write meaningful sentences. It has become very important to write content targeted towards users, because Google will not easily direct users to the home page or category page of your website.
Many people are saying that SEO is dead, which is not true. I do agree that the SEO has adopted some changes over the past few years. But the basics are still unchanged. Webmasters and web marketers should focus on their content marketing plan.
It can be concluded that the Google is making efforts to provide the best result for your query. If you type on Google search “What is maggot”, then only those web pages will appear on search results that explains this whole term. Google is gearing up to serve the future internet users, where its users will interact and ask their query verbally.