A website is not merely a combination of text and graphics- it is a reflection of your purpose!

‘A picture speaks louder than a thousand words’, goes a famous Chinese proverb, which has proven its worth over different periods of time. Be it a newspaper, a magazine or simply a brochure- inculcation of images has become a must. So is the case with the virtual world! While text and content of your website can describe your objectives- it is only a picture which can create an irrevocable impact in the minds of the audience. Considering this fact, one must remain extremely alert while selecting images for the website. The following factors must be borne in mind during image selection-

• Select photographs which have a preferably clear backdrop. Each image must stand for an idea. The more cluttered your background or foreground is, the more confused appears your website.
• Alter high-resolution pictures to suit your website. Always go in for images which are web-friendly and immediately catch attention.
• Do not let your images stay without a caption. A caption or a tag not only improves your search engine ranking but it also helps make your message clear to the audience.
• Organize all your images into a spreadsheet first and then decide which image would be placed on which page. This would ensure better positioning and thereby- better viewer acceptability.
• Give the viewers exactly what they are looking for. Fuzzy and unclear pictures denote irresponsibility of action and thought.

A website with fine images succeeds in making an immediate impression. Thus, image selection for your website must remain a priority.