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Things to do before launching a website
Wednesday, June 26, 2013    6:09 am

So, you are in the final stages of launching your newly-made website. You must be thinking, everything has been done and now your website is ready to get live. But, before coming to this conclusion we will suggest you to check your website again. There may be some minute and small errors which need to be corrected. In this article, we will try to churn out complete check list and things you should do before launching a website.

launching website

Test your design on different browsers

No doubt, you have picked up the best website design and graphics. But you must ensure that your design is viewable on different browsers. Test your web design at least on all major browsers like Internet Explorer, Mozilla Firefox, Google Chrome etc.

Check your content

Spelling and grammatical errors: Check your content for spelling and grammatical mistakes twice or thrice. Use spell checker to ensure an error-free copy. You can also take help of copywriter or proof reader for best results. An error free copy will receive good response from search engines and users.

Duplicate content

Check your content for plagiarism. Google penguins like recently released penguin 2.0, punishes website, if it has duplicate content. So, before launching your website, keep a check on this issue. Read this to know how to check duplicate content on website.

Factual errors

Check your website to find any factual errors like incorrect phone number, email-id or contact details.

Mobile-friendly web design is must

Google has future plans to punish the websites that do not have mobile-friendly web designs. Instead of converting your website into mobile-friendly after some years, it is better to have it right now. Read how to make your website mobile-friendly.

Social media profiles

You may think that you don’t need this, but it is good if you have set up your social media profiles on website. It will help to promote your website.

SEO

Make sure that your website is SEO optimized properly. Ensure that you have unique page titles, meta tags and meta description for every page of your website. This will help in SEO of your website.

Check all the links

Check all the links on your website. Make sure that they are navigated to the right path. For example, your logo should link back to home page. Links should be differentiated with other text by giving different colors, making it bold. Check this in detail and make certain that you are not missing anything.

Keep back-up

Keep back-up of your website. There are different ways to do this. You can also consult an expert. If you have WordPress website, then read this article on how to keep back-up of your WordPress website.

Have 404 page

It is better if you have 404 page. Your 404 page should navigate the user to your 404 page, if a user goes to a page that is non-existent. 404 page should bring the users to any relevant page or home page.

Set-up Analytics

Install analytics to access the stats of your website, conversion rates, bounce rates etc. It is good if you track your website from day one to evaluate the progress. So install analytics like Google analytics etc.

Functionality check

Thoroughly, check the functionality of your website. Check that forms, online stores, transactions etc, are working smoothly.

RSS feed

Have an RSS feed for blog or newsreel of your website. Put RSS feed icon in your browser address bar and paste this code between your tags.

<link rel=”alternate “ type=”application/rss+xml” title=”Site or RSS title” href=”link-to-feed”/>

Site map

Search engines will index your site, by adding a sitemap.xml file to your root directory.

By: admin

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