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DESIGNING A WEBSITE
Saturday, March 5, 2011    1:02 pm

There is very little you require building a website. One doesn’t need to spend lot of money on expensive software, manuals of programming or web server space since you can do it yourself.  One just needs to know where to start; basic computer skills, access to a personal computer access to the Internet, a free HTML Editor (a web page construction tool), and a place on the World Wide Web to publish your page.

The eight steps involved in designing a web page are: defining your objectives, designing your web pages, downloading a free and easy to use HTML editor from the web, constructing your site, finding a web server to publish your site, copying your pages to the web server, promoting your website track and tracking your hits and fine tuning the website.

In defining your objective there are several reasons for building a web page but it is important that your goals be clear. You can build a home page as a hobby or purely for personal development. You can also build them to promote business, social, cultural, humanitarian, or business objectives.

After establishing exactly what you intend to publish and who the targeted audience will be, you need to determine the mood of your website. Whether the ambience should be informal, professional or high tech, use of graphics, animation or music. It is advisable to maintain the same theme and conventions throughout your site.

All you need to do the design is to download a good HTML editor from the net unless you want to be a professional programmer. This is a tool that generates a computer program in HTML using a sophisticated word processor. There is a large choice of HTML editors available and many are free. In case you need a more professional website you can purchase Microsoft Expression Web or Dreamweaver MX. These products are quite inexpensive and are feature rich and can help you create very attractive and easy-to-maintain websites.

After installing the HTML editor, you are ready to begin construction. The first thing to do is to get oriented to the HTML editor. With this you can insert images into the body of a document and create hyperlinks to other pages. You can also reference a file to be used as a background image. Most HTML editors permit the insertion of additional HTML code wherever you like for example adding a page counter, music or video clip.

With this the page is ready to be published on the World Wide Web. You just have to copy your page and all graphic and music files which your page uses from your computer’s hard drive to a web server. After registering for web hosting services, you will be sent instructions on how to upload files to the web server. The web host will provide you with a user ID and password which will prevent others from accessing or altering your files. Your hosting site will prompt you for the name of the directory on your hard drive where your files are stored and the names of the specific files to be uploaded.

Once all your files are uploaded, you should test your page on the web server to make sure that it functions properly and that all files have uploaded correctly. It is also advisable to test your page using a different computer to ensure that graphic files are being read from the server and not from your hard drive.

In order to get visitors to your site you have to promote it for example by registering it with major search engines. Since many search engines consider Meta tags, it’s important to specify the Meta tags when developing the web page using HTML statements that are invisible to the visitor.

You should employ the use of a web tracking software which provides a wealth of information about website visitors that can help you improve your web content, navigational structure and “stickiness”.

You can get very good information that can assist you formulate great strategies that will ultimately lower your costs and increase your revenues. You get to know from which countries your website visitors come from, which search engine they use to find your site, which words or phrases they search on, which sites and URLs are sending you traffic, how your visitors navigate through your site and which of your pages are the most and least popular.

By: admin