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VIRAL MARKETING
Saturday, March 5, 2011    1:06 pm

This describes any marketing strategy that encourages individuals to pass on a marketing message to others in their linear links; this thereby creates the potential for exponential growth in the message’s exposure and influence. It’s likened to a virus in that such strategies take advantage of rapid multiplication to uncontrollably the message to millions of people. Off the Internet, it has been referred to as word-of-mouth, creating a buzz, leveraging the media and network marketing.

An example of the strategy is give away free e-mail addresses and services; one can then attach a simple tag at the bottom of every free message sent out: “Get the best and most affordable CRM software from us.” Then stand back while people e-mail to their own network of friends and associates who see the message and contact you for the software, and then propel the message still wider to their own ever-increasing circles of friends and associates.

A virus doesn’t even have to mate — he just replicates, again and again with geometrically increasing power, doubling with each step:

1
11
1111
11111111
1111111111111111
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In a few short generations, a virus population can explode to unimaginable proportions.

Elements of a Viral Marketing Strategy

Some viral marketing strategies work better than others and some areas simple as described above. An effective viral marketing strategy should contain the below mentioned points but not necessarily all:

Gives away products or services; most viral marketing programs give away valuable products or services to attract attention of the customers who in turn sends these offers to those in communication with them therefore enlarging your network.

Provides for effortless transfer to others; viruses only spread when they’re easy to transmit. The medium that carries your marketing message must operate this way and be easy to transfer and replicate, this includes e-mail, website, graphic, software download.

Scales easily from small to very large; if the virus multiplies only to kill the host before spreading, nothing is accomplished. So one must plan ahead of time how to handle the new clients rapidly and serve them in time without being overwhelmed. You must build in scalability to your viral model.

Exploits common motivations and behaviors; the urge to communicate produces millions of websites and billions of e-mail messages. One should design a marketing strategy that builds on common motivations and behaviors for its transmission, and success will definitely be achieved.

Utilizes existing communication networks; social scientists tell us that each person has a network of 8 to 12 people in their close network of friends, family, and associates. Learn to place your message into existing communications between people, and you rapidly multiply its dispersion beyond your imagination.

Takes advantage of others’ resources; you can for example place text or graphic links on others’ website and make use of their resources to spread your own wings at no cost on your part.

One can do several things to encourage links to your site if you have a marketing website for your good and services. Register with search engines, of course, and seek reciprocal links, you can also write articles and encourage other to post them free as content for their site. Set up affiliate programs so as to encourage links to your site. You can also send out newsflashes about new products and services available on your site.

By: admin